Knowledge Management (KM) comprises a range of practices used in an organisation to identify, create, represent, distribute and enable adoption of insights and experiences. Such insights and experiences comprise knowledge, either embodied in individuals or embedded in organisational processes or practice.

KM efforts typically focus on organisational objectives such as improved performance, competitive advantage, innovation, the sharing of lessons learned, and continuous improvement of the organisation. KM activities overlap with Organisational Learning, and may be distinguished from them by a greater focus on the management of knowledge as a strategic asset and a focus on encouraging the exchange of knowledge. KM can help individuals and groups to share valuable organisational insights, to reduce redundant work, to avoid reinventing the wheel per se, to reduce training time for new employees, to retain intellectual capital as employees turnover in an organisation, and to adapt to changing environments and markets.

Our aproach to KM is techno-centric, based on knowledge sharing and creation. Usual considerations driving a KM effort involve:

Making available increased knowledge content in the development and provision of products and services   Achieving shorter new product development cycles   Facilitating and managing innovation and organisational learning   Using the expertise of people across the whole organisation   Increasing network connectivity between internal and external individuals   Managing business environments and allowing employees to obtain relevant insights and ideas appropriate to their work   Managing intellectual capital and intellectual assets in the workforce (such as the expertise and know-how possessed by key individuals)

There is a mix of web apps and expertise in this area to be applied during the Interactive Marketing Suite process to complete the virtuos circle. Take a ride with us.